First semester
Second semester
- Leadership and Human Resources Management
- Corporate Law and Strategy
- Business Development
Third semester (Dissertation Stage)
- Dissertation
First semester
Strategic Management and Marketing is an initial module. It is designed to
provide a selection of strategic issues that will be developed in more details
in this module and in special focus in further modules. The module is aimed at
development of a knowledge and critical analysis as well as the practical
understanding of the academic theories, frameworks, managerial models and
techniques that contribute to contemporary strategic thinking and management.
Marketing is another area of potential development of key success factors in the
long-term firm development. Therefore due attention is paid to develop
understanding of the role and importance of strategic marketing – especially in
its international context - by exploring the fundamental principles of this
topic. Contemporary viewpoints will be embedded into the module to enable
students to be prepared for the practical utilisation of knowledge obtained.
In this module the strategic context of financial management organization
will be defined and the methodological foundation of financial management (data,
models, techniques) presented. Methodology of the financial strategy of the
company and strategic financial plan will be emphasized as well as the
possibilities of using management tools for strategic aspects of financial
management in business practice.
Within this module the nature and trends in management information systems (ICT)
will be explained. The students will gain an overview of the use of information
systems and their suitability for the enterprise. They will analyze the current
state of ICT, critically evaluate it and propose the measures to enhance the
current state and to improve the usage of ICT. Students will also understand the
importance of information strategy and learn to create it. The whole content
will be focused on efficient use of information and communication technologies
for business management.
The module will enable participants to develop an awareness of, and become
familiar with, academic theories, frameworks, managerial models and techniques
that contribute to concept of learning and changing organisation. The students
will be confronted with different approaches to change management. The business
ethics will be taken into account. Participants are expected to critically
evaluate and apply appropriate strategic modules and techniques which may be
relevant when making changes (strategic and operational) within their
organization.
Second semester
Change and risk are typical features of current business world and both these
factors inevitably influence the decision-making process in management,
especially when taking account the strategic management. This module therefore
aims at achieving the participants´ deep understanding of the nature of risks
involved in any managerial decision and the way of risk reduction. The
participants will develop an awareness of, and become familiar with, academic
theories, frameworks, managerial models and techniques which are related to the
problem of the successful risk reduction in implementation not only of company
strategy but also of changes to company strategy. Participants will learn to
critically evaluate and apply appropriate approaches, techniques and models that
can be used in the processes of change management strategies and risk mitigation.
This module offers the opportunity for extending the team working ability of
participants to perform within a management team through active participation in
the conduct of a group project set in an unfamiliar context. Via the assignment
the opportunity to analyse and appraise strategic business issues and to apply
appropriate theory in devising, selecting and proposing practical solutions will
be provided. Participants will be confronted by situations and issues in subject
areas of which the student has limited knowledge or experience. Thus the action
learning will be supported and links between project management and the
corporate strategies superior to it, measurable objectives and metrics will be
exercised. Participants’ personal skills on how to specify goals and benefits of
projects and how to deal with specific situations arisen during project work
will be developed.
This module offers participants to synthetize all previous knowledge and
their experience. Working in teams of four to five, participants build an
entrepreneurial firm, experiment with strategies, compete with other
participants in a virtual business world filled with both tactical and strategic
variables, and struggle with business fundamentals and the interplay among
marketing, manufacturing, logistics, human resources, finance, accounting, and
team management. Participants take control of an enterprise and manage its
operations through several decision cycles. Repeatedly, they must analyze a
situation on the global marketplace, plan an international strategy to improve
it, and then execute that strategy out into the future. They face great
uncertainty both from the outside environment and from their own decisions. The
students learn to skilfully adjust their strategy as they discover the nature of
real-life decisions, conflicts, tradeoffs, and potential outcomes. The module
provides students with the skills required to carry out a full situation
analysis and use the findings to develop goals, formulate strategy and develop
appropriate strategy in the international context. This creates also a unique
opportunity to understand the role of leadership within a micro setting, and
understanding how work gets done in the face of time-constraints, cash
constraints and multiple viewpoints. Students are forced to demonstrate and
execute teamwork, interpersonal skills and functional interdependence
The options modules allow for further specialisation in the core of the
programme. The options are expanding the opportunities for deeper understanding
and elaboration of important up-to-date aspects of entrepreneurial and
managerial activities of participants.
Three optional modules are offered:
- Leadership and Human Resources Management - module is designed to
explore the concepts of individual and organisational context of personal
learning. It aims at developing the participants’ analytical abilities which
are needed by managerial leaders who are expected to make suggestions for
future strategic actions and to develop effective ideas for building
organisational capacity for strategic action, learning, and innovation. In
the module the role of human resource management will be broadly discussed
and a set of information needed for understanding of the role of HRM in
current dynamically changing environment and its role in the development of
sustainable competitive advantage will be provided. The module will enable
participants to develop critical understanding of the importance of HRM for
achieving a sustainable competitive advantage and company results.
Leadership role in the strategic organization structure changes/development
will be defined and critically assessed.
- Corporate Law and Strategy –This module offers a deep
understanding of the context and relationship of strategic management and
law. The range of commercial law regulation of the entrepreneur’s activity
in the national environment will be analysed as well as the law regulation
of the entrepreneur’s activity from the point of EU law. The practical skill
of the participants will be developed via analysing of the range of
competition and antitrust law regulation of the entrepreneur’s activity in
the national environment.
- Business Development – in this module the specifics of small
businesses will be presented as well as the major attributes of
entrepreneurship and the new trends in entrepreneurship in the world today.
Strengths and weaknesses of small businesses as well as the barriers to
their further development will be critically analysed. Through the analysing
of the successful strategies of small businesses both at home and abroad the
course participant’s critical understanding of the specifics of family
business will be developed. Intercultural skills and awareness of the
participants will be enhanced via explanation of the the dimensions of
companies' internationalisation and business in different cultures.
Third semester (Dissertation Stage)
Third semester (Dissertation Stage) is the final stage of the taught Masters
award structure and consists entirely of a single Master Module worth 60 credits.
This module has Core Status and will enable the student to carry out an in –
depth advanced study, largely independent of tutor support.
This module is aimed at the theoretical and practical aspects of conducting
research in business environment. The participants will be learned to identify
the state of scientific knowledge, define benefits for science, practice and the
company and how to select a dissertation theme based on these findings.
Dissertation module creates an opportunity for a participants to demonstrate the
goals, contents, methodology and structure of his/her dissertation in light of
the proper literature review and methods of primary research. The module will
enhance the participants´ skills in using the appropriate methods of presenting
and defending individually completed work. Various techniques of data collection
and interpretation as well as the discussion on their use in different
conditions will be part of the teaching/learning experience of a student.
Indispensable part of the module is the common meeting called ´Final Check
Meeting´ of the all participants and tutors which is held 2 months before the
submission date of the Dissertation. At this meeting each participant presents
the basic structure of the Dissertation (and the stage of its elaboration).
Audience is assessing the up to date state of the elaboration of the
dissertations and draws attention to the weak point of the dissertations.